The Survey System is the most complete software package available for working with telephone, online and printed questionnaires. It handles all phases of survey projects, from creating questionnaires through data entry, telephone or PDA interviewing or email or Web page Internet surveys to producing tables, graphics and text reports.


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Survey System Professional Edition 12.0


Survey System Professional Edition 12.0

Survey System LogoThe Survey System's Professional Edition can handle any type of question. It also adds sophisticated logic to the data entry or interviewing process.

The Survey System is the most complete software package available for working with survey questionnaires. This software is simple enough for occasional users, yet powerful and flexible enough for research professionals. Unlike spreadsheets or general purpose statistics packages, The Survey System was designed specifically for surveys.

The Survey System handles all types of questionnaires from simple comment cards to the most sophisticated telephone-based interviews. It takes you through all aspects of the survey process from designing and printing a questionnaire through producing professional quality tables and Graphics. You can easily enter and edit the data, spell check the text, calculate complex statistics and necessary sample sizes. We offer telephone sample management and multi-user network support. You can incorporate sound and graphic images into the interviewing process. You can even record respondents' answers in their own voices. This feature makes the most impressive research presentations ever!

What's new in version 12.0


  • Add a don't know choice to numeric questions

  • See question names in the Question to Edit window

  • Ask respondents to confirm that they really wish to leave a question unanswered


  • Calculate the total of the answers to a numeric question with one instruction

  • Display a confirmation pop-up when a user selects "other"

  • Pin answer choices to the top when randomizing

  • Repeat the previous instruction when adding logic

  • See question names when listing Questions


  • Go backwards and forwards when producing reports on the desktop

  • Edit instant filters on the desktop

  • Ratings Stars Example

Web Surveys

  • Display questions in multiple columns

  • Change font sizes in the middle of question text when using responsive design

  • Set different widths for verbatim answer spaces when using responsive design

  • Exclude instructional questions and other specify verbatims when showing question numbers

  • Check that verbatim answers use a valid email format

  • Auto submit web survey pages after X seconds

  • Ask participants to confirm they wish to pick a choice such as "other"

  • Ask participants to confirm they do not wish to answer a question

  • Show up to 10 tables or charts in online dashboards

  • Use SSL/TLS when sending email invitations

  • Capture ratings by clicking on star images

  • Hide answer choices until a video has finished playing

  • Show the video player to the right of the question text

  • Show answer choice values in answer grid cells

  • Insert answers to multiple questions on end pages text and exit URLs

  • Call Window with Large Introductory Font


  • See answer choices when entering or editing quotas

  • Go back and forth when adding, editing and listing quotas


  • Edit the labels shown in the Call window

  • Add an interviewer comment question to web CATI surveys

  • Produce online quota reports

  • Edit completed interviews using web CATI

  • Include average duration of interviews on interviewer reports

  • Limit scheduling callbacks to a range of hours

  • Customize the over quota message presented to interviewers in desktop interviewing

  • Show phone numbers and other imported information throughout Web CATI surveys, just like desktop surveys

Panel Management

  • Include months since joining the panel in Participant and Sample Files to see if long-term panelists give different answers than new members

  • Select panel variables to include in Participant and Sample Files from a drop-down list


The Survey System's Professional Edition can handle any type of question. It also adds sophisticated logic to the data entry or interviewing process.

More Answer Choices

For multiple choice questions, the Professional Edition:

  • Allows up to 500 answer choices per multiple choice question

  • Groups answers into Categories and Sub-categories

Category Rows can reflect either Totals or Net Totals of the individual answers. In other words, an individual who chooses two answers in the same category can be counted either as two responses or as one person

Large Numbers

For fill-in-the-blank questions, the Professional Edition:

  • Handles numbers up to 15 digits long

  • Gives Means, Totals, Standard Deviations, Standard Errors, t-tests, etc.

  • Shows up to 100 variables per table

These tables are ideal for questions where the answers are exact values, such as miles, tons, acres, dollars or other numeric units. The letters below the numbers in the following example show which groups of people gave answers that were significantly different from each other

Text Answers

The Professional Edition:

  • Records text answers

  • Classifies answers based on their content

  • Converts text answers to numeric data

  • Produces text reports classified by demographics and/or content

  • Performs word frequency counts and basic content analysis

Attractive reports can group the answers based on their content and/or by demographics. You can code text answers by searching them for key words or phrases. Where keyword coding is inappropriate, it can show each answer on the screen above a code sheet and let you pick the most appropriate codes. You can use the codes to group similar answers together in reports and as standard multiple choice data

Interviewing Logic

  • Creates automatic skip patterns (branching)

  • Randomises question and answer choice order

  • Shows images

  • Plays sound (if you have the Voice Capture Module)

  • Shows previous answers in the current question (piping)

  • Does computer-aided interviews (CATI, CAPI)

The Interview Style Data Entry feature that comes with the Basic Edition of The Survey System lacks some features needed for sophisticated telephone interviewing. The Professional Edition adds those features. These include automatic question skipping (e.g., if "No" to this question, skip to Question X), consistency checking, randomisation of the order in which a group of questions is asked, randomisation of the order in which answer choices are presented, checking that the sum of several answers equals a specified number, and more.

Using The Survey System for interviewing is one of the most efficient ways to collect and process questionnaire data. You do not have to do things twice, as you do with other systems. The same instructions you create for questions in an interview also produces tables and graphics in a report. Since the data is saved direct to disk there is no need to complete a paper questionnaire and then enter it manually.

Survey System Interview/Mobile Station


Survey System Interview/Mobile Station

Allow extra operators to enter/edit data for paper, phone or Mobile interviews. Desktop and Mobile Stations have the same prices. Mobile Stations require the Mobile Module. You can add extra operators in bundles of 5, 10 or 20 licenses.

Survey System Enterprise Edition 12.0


Survey System Enterprise Edition 12.0

The Enterprise Edition is for two or more analysts. It has all the features of the Professional Edition, plus you can:

  • Share Files over a network

  • Optionally restrict who can edit a project

The Survey System knows when it is safe to allow file sharing. For example, two analysts could produce reports from the same survey at the same time, but one analyst could not edit a survey while another is producing a report, since the editing could effect the report in ways the second analyst does not expect.


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Survey System Panel Management Module


Survey System Panel Management Module

An on-going problem in survey research is finding and keeping suitable respondents. A panel lets you keep a database of qualified and willing participants. You can use the panel to select appropriate people for a project and reward those who participate. Many of the most successful survey research firms use a panel to rapidly create samples of people ready and willing to take their surveys.

Survey System Web CATI Module


Survey System Web CATI Module

Web-based CATI (Computer-Assisted Telephone Interviewing) Software


Traditional telephone interviewing requires that all the interviewers be in a central location to connect to a server over a local network.  The Survey System's Web CATI Module works with our desktop CATI software and Web survey software to bring telephone interviewing online.  Now your interviewers can work from anywhere they have a browser and an Internet connection. 


Interviewers log in to a particular study and see a Web page showing the next available telephone number, an opening script and any other information, such as a name that you have associated with that telephone number.  You can also let them see the results of prior attempts to call that number and any comments left by themselves or other interviewers. 


Interviewers can make calls using standard telephones, VOIP or a feature such as Skype Extensions for Firefox, which lets them click on the phone number to make a call.  They then click a button to start an interview, make an appointment to call someone back or record the result of the call attempt.


Our Web CATI software lets you produce all the various live online detail and survey summary reports you need to effectively manage your project. These include total and per-hour results-by-interviewer, results per day or per attempt, the number of telephone numbers still active, cooperation rates, and more.


The Survey System can automatically enforce quotas based on pre-existing information or questions in the interview. You can view the data while interviewing is in progress.

Survey System Mobile Module


Survey System Mobile Module

Off-line and Online Software for Smartphones and Tablets

The Survey System offers off-line survey software for Windows 6.5 and earlier smartphones and PDAs. These small, light devices are ideal for conducting in-person surveys at malls, amusement parks, movie theaters, airports, and other public locations. The Survey System's Mobile Survey Software Module offers superior features for conducting both simple surveys and complex interviews with sophisticated logic.


Off-Line Surveys & Voice Capture

Our Voice Capture Software Module solves the problem of recording extensive comments on smartphones and tablets by letting you record respondents' answers in their own voices. You can later play back these answers for coding and analysis.


On-Line Mobile Surveys

The Survey System's Internet Module and Mobile Module work together to create Web surveys optimized for smartphones' and tablets' small screens, including appropriately-sized text input boxes. View a sample Mobile Web survey. See Web survey software for a description of online surveys.


Unlike many other packages you only need enter your question and answer choices and logic instructions once whether for smartphone or tablet interviews (CAPI), Web surveys , email surveys, paper questionnaires and telephone interviews. The Survey System will adapt them into the necessary format for each type.

Survey System Web Module


Survey System Web Module

Software for E-mail Surveys, Web Page Surveys, Online Surveys

There are two ways to do online surveys using the Web/Internet or an intranet:

  • E-mail surveys

  • Web page surveys


When using email surveys you send a survey to a list of respondents, and they reply with their answers. When using Web page surveys, you post your questionnaire on a Web page. People then visit that page and answer your questions. The Survey System's Web/Internet Survey Software Module includes both types of surveys. Email surveys are described on a separate page. Web page surveys are described here. Sample online surveys are presented below.


As part of a comprehensive online survey software package, The Survey System's Web page questionnaire software offers sophisticated questionnaire logic features not found in most "Web survey" software packages. These features mean higher quality data. After you collect your survey data, you can produce more impressive tables, charts, and text reports than you can with other packages. You can even produce reports online.


Another benefit of this comprehensive web survey software solution is that you enter your question and answer choice text and any logic instructions only once. Then you can use them for Web page surveys, email surveys, paper questionnaires, and telephone interviews.


An example of our Web Survey Software


Web Survey Software Appearance Features

  • Put all your questions on a single page or divide them into as many pages as desired

  • Use background colors or images and logos

  • Vary fonts and colors

  • Set left and right margins

  • Show pictures and video

  • Play sound files

  • Use option buttons, checkboxes, drop-down lists, and text fields

  • Use graphical radio buttons and checkboxes

  • Make buttons and boxes larger than standard size

  • Highlight choices as the mouse moves over them

  • Click on labels to select choices (makes your surveys easier to take!)

  • Show related questions in grid format

  • Select parts of a picture by clicking (ideal for testing advertisements)

  • Select words in a paragraph by clicking

  • Use sliders to enter numbers

  • Rank items by dragging images or text

  • Show all or part of your questionnaire as a data entry form

  • Use your site's page template

  • Include links that pop-up other sites or pages

  • Save your appearance choices in a file to reuse as needed


Questionnaire Logic Features

  • Use individual or overall passwords to control who completes your questionnaire

  • Skip questions based on answers to other questions (branching)

  • Show previous answers in the text of current questions (piping)

  • Only show answer choices that were picked (or were not picked) in a previous question

  • Randomize answer choice order

  • Randomize question order

  • Calculate values

  • Require answers to some or all questions

  • Show a running total of a series of related answers and check the result (constant sum)

  • Check that answers are not higher numbers than allowed

  • Make sure answers such as "None" cannot be picked together with another choice

  • Combine Web survey answers with previous information from the same people

  • Establish quotas to achieve a balance of different kinds of people

  • Redirect completes, over-quotas, and not-qualifieds to a sample supplier


Email Integration & Invitations

  • Email invitations to people to take your survey

  • Include individual names and passwords

  • Include passwords in a link to the start of a survey - recipients do not have to enter them

  • Email reminder messages to those who have not completed a survey or thank-you messages to those who have

  • Send email automatically from Web surveys to thank respondents or to alert management to dissatisfied clients

Survey System Advanced Statistics Module


Survey System Advanced Statistics Module

All editions of The Survey System include the most commonly used survey statistics, including:

  • Percents

  • Medians

  • Means

  • Standard Deviations

  • Standard Errors

  • Chi-squares

  • Differences between Proportions


These are enough for most researchers to establish significant differences between data points. However, for those researchers and survey takers with more sophisticated statistical needs, such as university dissertations or academic research publications, the Advanced Statistics Module adds the following more advanced techniques:

  • ANOVA - Analysis of Variance (One-way, Two-way, Repeated Measures)

  • Correlation (Pearson and Partial)

  • Multiple Regression (Standard and Stepwise)

  • Descriptive Statistics


Descriptive Statistics tables can use banners to show answers given by different groups of people. They are ideal for showing how many people live in each zip code, for example.

Survey System Voice Capture Module


Survey System Voice Capture Module

Voice Capture Software & Recording Systems Modules

Standard capture of comments and similar answers require a painstaking manual transcription process that is subject to errors and misinterpretations. For example, did your respondent say in response to a question about a TV news announcer ...


THAT’s an anchor man!!!
Or did he say ...
That’s an anchor man?”


A paper transcript probably won’t tell you. The Survey System’s Voice Capture Software Module can immediately tell you what your respondents really meant by recording answers in their own voices.


Benefits of The Voice Capture Software Module of The Survey System

The Voice Capture Software Module:

  • Records and plays back actual voices.

  • Captures the feeling and intensity of responses.

  • Creates dazzling presentations.

  • Saves time during interviews.

  • Playback-only software is available to offer to your clients.


With the Voice Capture & Recording Software Module, you can also code each response based on its content and use these codes to produce numeric tables or to group similar responses together during playback.


During playback, interviewees can be classified by up to four variables, such as age, sex, geography, income. Their comments are played back through a sound-equipped PC.


Interviews can be done by phone or face-to-face with laptops or PDA's. The impact of consumers actually talking about products in their own words gives an immediacy and impact to your presentation that has to be experienced to be believed.


The Voice Capture & Recording Software Module of The Survey System works with the Professional and Enterprise Editions.

Survey System CATI Module


Survey System CATI Module

CATI (Computer-Assisted Telephone Interviewing) Software

The Survey System's Telephone Interviewing Software and Survey Sample Management Module manages telephone samples and enforces quotas. It works with the Professional Edition and Interview Stations to provide sophisticated CATI survey software rivaling packages costing thousands of dollars more. Our Web CATI/Online Interviewing option lets your interviewers work anywhere they have an Internet connection.


Telephone Survey & Interviewing Software

You import a list of phone numbers (plus names and other information, if available). The Survey System can combine the answers to telephone survey questions with pre-existing information you have about the people you are calling.


The Survey System presents telephone numbers to your interviewers for manual or automatic dialing. You can use a modem or save money and call via Skype, which can use the Internet to call standard telephones.


After a telephone call, the interviewer selects a result (Complete, No Answer, Busy and so on).  They can make an appointment to call someone back at a specific date and time and can leave comments about call attempts. You can restrict which interviewers can handle certain types of calls, based either on the results of previous call attempts or on prior information you have about respondents. You can also determine results automatically, based on answers to survey questions.  You can schedule calls by time zones. 


The Survey System offers a wide variety of computer assisted telephone interviewing (CATI) logic options. Other telephone survey software options affect the information and choices available to interviewers, such as call attempt history and allowing incoming telephone calls.


With our CATI software, you can produce all the various detail and survey summary reports you need to effectively manage your project. These include total and per-hour results-by-interviewer, results per day or per attempt, the number of telephone numbers still active, cooperation rates, and more.


The telephone interviewing and CATI survey software modules can automatically enforce quotas based on pre-existing information or questions in the interview. You can view the data while interviewing is in progress.